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During her stay in India, Yoana formed her strong sense of color and love for traditional artisanal techniques, which can be found heavily throughout her own collection. In 1994, she was hired as the Design Director for Guess Knitwear. It was in 1999 that Yoana’s career took off as she began working as Creative Director for Betsey Johnson. She was heavily influenced by not only business success the company had achieved, but also Betsey’s own originality and vision. It was this time period that allowed Yoana the courage to live her own vision and believe that she could start her own collection. In 2002, armed with her first sample collection created in her bedroom, Yoana was able to find a showroom to represent her line, received her first order from Saks Fifth Avenue, and was invited to participate in the esteemed Intermezzo Trade Show. Yoana has continued to amass an impressive roster of fans among young and stylish Hollywood; Halle Berry, Sienna Miller, Paris Hilton, Rachel Bilson, Heidi Klum, and Lauren Conrad.

Yoana Baraschi

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