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During her stay in India, Yoana formed her strong sense of color and love for traditional artisanal techniques, which can be found heavily throughout her own collection. In 1994, she was hired as the Design Director for Guess Knitwear. It was in 1999 that Yoana’s career took off as she began working as Creative Director for Betsey Johnson. She was heavily influenced by not only business success the company had achieved, but also Betsey’s own originality and vision. It was this time period that allowed Yoana the courage to live her own vision and believe that she could start her own collection. In 2002, armed with her first sample collection created in her bedroom, Yoana was able to find a showroom to represent her line, received her first order from Saks Fifth Avenue, and was invited to participate in the esteemed Intermezzo Trade Show. Yoana has continued to amass an impressive roster of fans among young and stylish Hollywood; Halle Berry, Sienna Miller, Paris Hilton, Rachel Bilson, Heidi Klum, and Lauren Conrad.

Yoana Baraschi

L.A.'s sought after designer, Sheri Bodell, exudes glamour and sex appeal. It is today's confident woman, who builds her wardrobe around pieces full of attitude that inspires Sheri. Her designs incorporate sleek cuts and intricate details with a rock 'n' roll vibe. Bodell began her career as a buyer, merchandiser and designer for a high caliber specialty store and moved quickly into establishing her own line. Her client roster features such style setters as Eva Longoria, Lauren Conrad, Ashley Tisdale, Christina Aguilera, Whitney Port and Gwen Stefani. Her editorial coverage includes a wide array of magazines such as Vogue. In Style, Marie Claire, Lucky, Cosmopolitan, and Elle. Bodell's designs consistently create a buzz amongst the fashion industry heavy weights, which have earned her the reputation as one of the most prominent Los Angeles designers.

Iron By Sherri Bodell

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